Pairing Strategy
Balancing Nico Moji with Old Standard TT
Anchor the expressive personality of Nico Moji with the utilitarian clarity of Old Standard TT.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Nico Moji brings japanese, techno, futuristic energy to hero units, pricing sections, and campaign headlines. Old Standard TT absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its classic, russian, academic texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.