TYPEMATCHSEO

TYPEMATCH.

V2.1

700
400
PAIRING ID: NIC-SEN // ETHOS: DISPLAY + SANS-SERIF

Balancing Nico Moji with Sen

Anchor the expressive personality of Nico Moji with the utilitarian clarity of Sen.

Display Face

Nico Moji

Weight: 700

Body Face

Sen

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Nico Moji brings japanese, techno, futuristic energy to hero units, pricing sections, and campaign headlines. Sen absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its geometric, friendly, neutral texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Nico Moji with Sen

Anchor the expressive personality of Nico Moji with the utilitarian clarity of Sen.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Nico Moji brings japanese, techno, futuristic energy to hero units, pricing sections, and campaign headlines. Sen absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its geometric, friendly, neutral texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Nico Moji thrives as a headline face thanks to its japanese, techno, futuristic qualities. Use weights 400–600 for crisp editorial lockups.
Sen excels in paragraphs and UI thanks to its geometric, friendly, neutral traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Nico Moji for H1–H3 while Sen powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require japanese hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Nico Moji can dramatize pull quotes while Sen keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Sen's geometric voice to balance Nico Moji's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Sen body copy and loosen letter-spacing to 0.01em for uppercase Nico Moji moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Sen does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Nico Moji', display;
  --tm-body-family: 'Sen', sans-serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Nico Moji at 400 for momentum, while forms, tables, and footnotes stay on Sen with 400 weight for predictable kerning.

FAQs

Why does Nico Moji make sense as the lead font?

Nico Moji owns the emotional register of this system. Its japanese, techno, futuristic profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Sen show up?

Sen is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its geometric, friendly, neutral qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.