Pairing Strategy
Systematizing Old Standard TT & Rokkitt
Build a mono-category system where Old Standard TT leads and Rokkitt keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Old Standard TT brings classic, russian, academic energy to hero units, pricing sections, and campaign headlines. Rokkitt absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its slab, geometric, display texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.