TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: OSW-SAR // ETHOS: SANS-SERIF + SANS-SERIF

Systematizing Oswald & Sarabun

Build a mono-category system where Oswald leads and Sarabun keeps long-form content legible.

Display Face

Oswald

Weight: 700

Body Face

Sarabun

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Oswald brings condensed, bold, industrial energy to hero units, pricing sections, and campaign headlines. Sarabun absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its thai, document, formal texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Oswald & Sarabun

Build a mono-category system where Oswald leads and Sarabun keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Oswald brings condensed, bold, industrial energy to hero units, pricing sections, and campaign headlines. Sarabun absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its thai, document, formal texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Oswald thrives as a headline face thanks to its condensed, bold, industrial qualities. Use weights 700–900 for crisp editorial lockups.
Sarabun excels in paragraphs and UI thanks to its thai, document, formal traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Oswald for H1–H3 while Sarabun powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require condensed hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Oswald can dramatize pull quotes while Sarabun keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Sarabun's thai voice to balance Oswald's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Sarabun body copy and loosen letter-spacing to 0.01em for uppercase Oswald moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Sarabun does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Oswald', sans-serif;
  --tm-body-family: 'Sarabun', sans-serif;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Oswald at 700 for momentum, while forms, tables, and footnotes stay on Sarabun with 400 weight for predictable kerning.

FAQs

Why does Oswald make sense as the lead font?

Oswald owns the emotional register of this system. Its condensed, bold, industrial profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Sarabun show up?

Sarabun is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its thai, document, formal qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.