Pairing Strategy
Systematizing Pacifico & Italianno
Anchor the expressive personality of Pacifico with the utilitarian clarity of Italianno.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Pacifico brings fun, brush, retro energy to hero units, pricing sections, and campaign headlines. Italianno absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its elegant, script, wedding texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.