Pairing Strategy
Balancing Parisienne with Archivo
Anchor the expressive personality of Parisienne with the utilitarian clarity of Archivo.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Parisienne brings french, classic, script energy to hero units, pricing sections, and campaign headlines. Archivo absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its grotesque, variable, technical texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.