Pairing Strategy
Systematizing Pathway Gothic One & DM Sans
Build a mono-category system where Pathway Gothic One leads and DM Sans keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Pathway Gothic One brings condensed, narrow, gothic energy to hero units, pricing sections, and campaign headlines. DM Sans absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its geometric, low-contrast, modern texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.