Pairing Strategy
Systematizing Plus Jakarta Sans & Outfit
Build a mono-category system where Plus Jakarta Sans leads and Outfit keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Plus Jakarta Sans brings geometric, modern, fresh energy to hero units, pricing sections, and campaign headlines. Outfit absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its geometric, brand, bold texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.