TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: POI-JUR // ETHOS: DISPLAY + SANS-SERIF

Balancing Poiret One with Jura

Anchor the expressive personality of Poiret One with the utilitarian clarity of Jura.

Display Face

Poiret One

Weight: 700

Body Face

Jura

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Poiret One brings geometric, thin, art-deco energy to hero units, pricing sections, and campaign headlines. Jura absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its eurostile, sci-fi, linear texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Poiret One with Jura

Anchor the expressive personality of Poiret One with the utilitarian clarity of Jura.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Poiret One brings geometric, thin, art-deco energy to hero units, pricing sections, and campaign headlines. Jura absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its eurostile, sci-fi, linear texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Poiret One thrives as a headline face thanks to its geometric, thin, art-deco qualities. Use weights 400–600 for crisp editorial lockups.
Jura excels in paragraphs and UI thanks to its eurostile, sci-fi, linear traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Poiret One for H1–H3 while Jura powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require geometric hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Poiret One can dramatize pull quotes while Jura keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Jura's eurostile voice to balance Poiret One's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Jura body copy and loosen letter-spacing to 0.01em for uppercase Poiret One moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Jura does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Poiret One', display;
  --tm-body-family: 'Jura', sans-serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Poiret One at 400 for momentum, while forms, tables, and footnotes stay on Jura with 400 weight for predictable kerning.

FAQs

Why does Poiret One make sense as the lead font?

Poiret One owns the emotional register of this system. Its geometric, thin, art-deco profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Jura show up?

Jura is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its eurostile, sci-fi, linear qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.