Pairing Strategy
Systematizing Poly & Crete Round
Build a mono-category system where Poly leads and Crete Round keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Poly brings medium-contrast, agile, web energy to hero units, pricing sections, and campaign headlines. Crete Round absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its slab, rounded, warm texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.