TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: PRI-BRE // ETHOS: SERIF + SERIF

Systematizing Pridi & Bree Serif

Build a mono-category system where Pridi leads and Bree Serif keeps long-form content legible.

Display Face

Pridi

Weight: 700

Body Face

Bree Serif

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Pridi brings thai, slab, modern energy to hero units, pricing sections, and campaign headlines. Bree Serif absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its slab, friendly, upright texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Pridi & Bree Serif

Build a mono-category system where Pridi leads and Bree Serif keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Pridi brings thai, slab, modern energy to hero units, pricing sections, and campaign headlines. Bree Serif absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its slab, friendly, upright texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Pridi thrives as a headline face thanks to its thai, slab, modern qualities. Use weights 700–900 for crisp editorial lockups.
Bree Serif excels in paragraphs and UI thanks to its slab, friendly, upright traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Pridi for H1–H3 while Bree Serif powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require thai hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Pridi can dramatize pull quotes while Bree Serif keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Bree Serif's slab voice to balance Pridi's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Bree Serif body copy and loosen letter-spacing to 0.01em for uppercase Pridi moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Bree Serif does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Pridi', serif;
  --tm-body-family: 'Bree Serif', serif;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Pridi at 700 for momentum, while forms, tables, and footnotes stay on Bree Serif with 400 weight for predictable kerning.

FAQs

Why does Pridi make sense as the lead font?

Pridi owns the emotional register of this system. Its thai, slab, modern profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Bree Serif show up?

Bree Serif is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its slab, friendly, upright qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.