TYPEMATCHSEO

TYPEMATCH.

V2.1

700
400
PAIRING ID: PRO-PT- // ETHOS: SANS-SERIF + SERIF

Balancing Prompt with PT Serif

Build a contrast-first system where Prompt leads and PT Serif keeps long-form content legible.

Display Face

Prompt

Weight: 700

Body Face

PT Serif

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Prompt brings geometric, loopless, thai energy to hero units, pricing sections, and campaign headlines. PT Serif absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its transitional, universal, humanist texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Prompt with PT Serif

Build a contrast-first system where Prompt leads and PT Serif keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Prompt brings geometric, loopless, thai energy to hero units, pricing sections, and campaign headlines. PT Serif absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its transitional, universal, humanist texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Prompt thrives as a headline face thanks to its geometric, loopless, thai qualities. Use weights 700–900 for crisp editorial lockups.
PT Serif excels in paragraphs and UI thanks to its transitional, universal, humanist traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Prompt for H1–H3 while PT Serif powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require geometric hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Prompt can dramatize pull quotes while PT Serif keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need PT Serif's transitional voice to balance Prompt's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for PT Serif body copy and loosen letter-spacing to 0.01em for uppercase Prompt moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure PT Serif does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Prompt', sans-serif;
  --tm-body-family: 'PT Serif', serif;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Prompt at 700 for momentum, while forms, tables, and footnotes stay on PT Serif with 400 weight for predictable kerning.

FAQs

Why does Prompt make sense as the lead font?

Prompt owns the emotional register of this system. Its geometric, loopless, thai profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should PT Serif show up?

PT Serif is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its transitional, universal, humanist qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.