Pairing Strategy
Systematizing Rosario & Plus Jakarta Sans
Build a mono-category system where Rosario leads and Plus Jakarta Sans keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Rosario brings classic, semi-serif, elegant energy to hero units, pricing sections, and campaign headlines. Plus Jakarta Sans absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its geometric, modern, fresh texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.