Pairing Strategy
Systematizing Rosario & Ropa Sans
Build a mono-category system where Rosario leads and Ropa Sans keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Rosario brings classic, semi-serif, elegant energy to hero units, pricing sections, and campaign headlines. Ropa Sans absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its technical, humanist, condensed texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.