Pairing Strategy
Systematizing Russo One & Sora
Build a mono-category system where Russo One leads and Sora keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Russo One brings russian, bold, strong energy to hero units, pricing sections, and campaign headlines. Sora absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its digital, crisp, tech texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.