TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: SEN-URB // ETHOS: SANS-SERIF + SANS-SERIF

Systematizing Sen & Urbanist

Build a mono-category system where Sen leads and Urbanist keeps long-form content legible.

Display Face

Sen

Weight: 700

Body Face

Urbanist

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Sen brings geometric, friendly, neutral energy to hero units, pricing sections, and campaign headlines. Urbanist absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its geometric, modern, neutral texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Sen & Urbanist

Build a mono-category system where Sen leads and Urbanist keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Sen brings geometric, friendly, neutral energy to hero units, pricing sections, and campaign headlines. Urbanist absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its geometric, modern, neutral texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Sen thrives as a headline face thanks to its geometric, friendly, neutral qualities. Use weights 700–900 for crisp editorial lockups.
Urbanist excels in paragraphs and UI thanks to its geometric, modern, neutral traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Sen for H1–H3 while Urbanist powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require geometric hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Sen can dramatize pull quotes while Urbanist keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Urbanist's geometric voice to balance Sen's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Urbanist body copy and loosen letter-spacing to 0.01em for uppercase Sen moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Urbanist does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Sen', sans-serif;
  --tm-body-family: 'Urbanist', sans-serif;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Sen at 700 for momentum, while forms, tables, and footnotes stay on Urbanist with 400 weight for predictable kerning.

FAQs

Why does Sen make sense as the lead font?

Sen owns the emotional register of this system. Its geometric, friendly, neutral profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Urbanist show up?

Urbanist is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its geometric, modern, neutral qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.