TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: SNI-MAI // ETHOS: DISPLAY + SERIF

Balancing Sniglet with Maitree

Anchor the expressive personality of Sniglet with the utilitarian clarity of Maitree.

Display Face

Sniglet

Weight: 700

Body Face

Maitree

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Sniglet brings rounded, cute, kids energy to hero units, pricing sections, and campaign headlines. Maitree absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its thai, loopless, serif texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Sniglet with Maitree

Anchor the expressive personality of Sniglet with the utilitarian clarity of Maitree.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Sniglet brings rounded, cute, kids energy to hero units, pricing sections, and campaign headlines. Maitree absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its thai, loopless, serif texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Sniglet thrives as a headline face thanks to its rounded, cute, kids qualities. Use weights 800–1000 for crisp editorial lockups.
Maitree excels in paragraphs and UI thanks to its thai, loopless, serif traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Sniglet for H1–H3 while Maitree powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require rounded hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Sniglet can dramatize pull quotes while Maitree keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Maitree's thai voice to balance Sniglet's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Maitree body copy and loosen letter-spacing to 0.01em for uppercase Sniglet moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Maitree does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Sniglet', display;
  --tm-body-family: 'Maitree', serif;
  --tm-header-weight: 800;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Sniglet at 800 for momentum, while forms, tables, and footnotes stay on Maitree with 400 weight for predictable kerning.

FAQs

Why does Sniglet make sense as the lead font?

Sniglet owns the emotional register of this system. Its rounded, cute, kids profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Maitree show up?

Maitree is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its thai, loopless, serif qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.