TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: SOR-LAT // ETHOS: SERIF + SANS-SERIF

Balancing Sorts Mill Goudy with Lato

Build a contrast-first system where Sorts Mill Goudy leads and Lato keeps long-form content legible.

Display Face

Sorts Mill Goudy

Weight: 700

Body Face

Lato

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Sorts Mill Goudy brings old-style, goudy, revival energy to hero units, pricing sections, and campaign headlines. Lato absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its warm, transparent, serious texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Sorts Mill Goudy with Lato

Build a contrast-first system where Sorts Mill Goudy leads and Lato keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Sorts Mill Goudy brings old-style, goudy, revival energy to hero units, pricing sections, and campaign headlines. Lato absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its warm, transparent, serious texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Sorts Mill Goudy thrives as a headline face thanks to its old-style, goudy, revival qualities. Use weights 400–600 for crisp editorial lockups.
Lato excels in paragraphs and UI thanks to its warm, transparent, serious traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Sorts Mill Goudy for H1–H3 while Lato powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require old-style hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Sorts Mill Goudy can dramatize pull quotes while Lato keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Lato's warm voice to balance Sorts Mill Goudy's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Lato body copy and loosen letter-spacing to 0.01em for uppercase Sorts Mill Goudy moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Lato does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Sorts Mill Goudy', serif;
  --tm-body-family: 'Lato', sans-serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Sorts Mill Goudy at 400 for momentum, while forms, tables, and footnotes stay on Lato with 400 weight for predictable kerning.

FAQs

Why does Sorts Mill Goudy make sense as the lead font?

Sorts Mill Goudy owns the emotional register of this system. Its old-style, goudy, revival profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Lato show up?

Lato is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its warm, transparent, serious qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.