Pairing Strategy
Systematizing Sorts Mill Goudy & Sorts Mill Goudy
Build a mono-category system where Sorts Mill Goudy leads and Sorts Mill Goudy keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Sorts Mill Goudy brings old-style, goudy, revival energy to hero units, pricing sections, and campaign headlines. Sorts Mill Goudy absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its old-style, goudy, revival texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.