TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: TIN-LIT // ETHOS: SERIF + SERIF

Systematizing Tinos & Literata

Build a mono-category system where Tinos leads and Literata keeps long-form content legible.

Display Face

Tinos

Weight: 700

Body Face

Literata

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Tinos brings metric-compatible, times-new-roman, print energy to hero units, pricing sections, and campaign headlines. Literata absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its ebook, screen, reading texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Tinos & Literata

Build a mono-category system where Tinos leads and Literata keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Tinos brings metric-compatible, times-new-roman, print energy to hero units, pricing sections, and campaign headlines. Literata absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its ebook, screen, reading texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Tinos thrives as a headline face thanks to its metric-compatible, times-new-roman, print qualities. Use weights 700–900 for crisp editorial lockups.
Literata excels in paragraphs and UI thanks to its ebook, screen, reading traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Tinos for H1–H3 while Literata powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require metric-compatible hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Tinos can dramatize pull quotes while Literata keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Literata's ebook voice to balance Tinos's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Literata body copy and loosen letter-spacing to 0.01em for uppercase Tinos moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Literata does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Tinos', serif;
  --tm-body-family: 'Literata', serif;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Tinos at 700 for momentum, while forms, tables, and footnotes stay on Literata with 400 weight for predictable kerning.

FAQs

Why does Tinos make sense as the lead font?

Tinos owns the emotional register of this system. Its metric-compatible, times-new-roman, print profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Literata show up?

Literata is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its ebook, screen, reading qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.