Pairing Strategy
Systematizing Trocchi & Arvo
Build a mono-category system where Trocchi leads and Arvo keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Trocchi brings slab, casual, old-style energy to hero units, pricing sections, and campaign headlines. Arvo absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its geometric, slab, strong texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.