TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: ULT-FRA // ETHOS: SERIF + SERIF

Systematizing Ultra & Frank Ruhl Libre

Build a mono-category system where Ultra leads and Frank Ruhl Libre keeps long-form content legible.

Display Face

Ultra

Weight: 700

Body Face

Frank Ruhl Libre

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Ultra brings heavy, slab, poster energy to hero units, pricing sections, and campaign headlines. Frank Ruhl Libre absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its hebrew, classic, warm texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Ultra & Frank Ruhl Libre

Build a mono-category system where Ultra leads and Frank Ruhl Libre keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Ultra brings heavy, slab, poster energy to hero units, pricing sections, and campaign headlines. Frank Ruhl Libre absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its hebrew, classic, warm texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Ultra thrives as a headline face thanks to its heavy, slab, poster qualities. Use weights 400–600 for crisp editorial lockups.
Frank Ruhl Libre excels in paragraphs and UI thanks to its hebrew, classic, warm traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Ultra for H1–H3 while Frank Ruhl Libre powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require heavy hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Ultra can dramatize pull quotes while Frank Ruhl Libre keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Frank Ruhl Libre's hebrew voice to balance Ultra's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Frank Ruhl Libre body copy and loosen letter-spacing to 0.01em for uppercase Ultra moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Frank Ruhl Libre does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Ultra', serif;
  --tm-body-family: 'Frank Ruhl Libre', serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Ultra at 400 for momentum, while forms, tables, and footnotes stay on Frank Ruhl Libre with 400 weight for predictable kerning.

FAQs

Why does Ultra make sense as the lead font?

Ultra owns the emotional register of this system. Its heavy, slab, poster profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Frank Ruhl Libre show up?

Frank Ruhl Libre is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its hebrew, classic, warm qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.