TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: WAL-PUB // ETHOS: HANDWRITING + SANS-SERIF

Balancing Walter Turncoat with Public Sans

Anchor the expressive personality of Walter Turncoat with the utilitarian clarity of Public Sans.

Display Face

Walter Turncoat

Weight: 700

Body Face

Public Sans

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Walter Turncoat brings messy, handwritten, marker energy to hero units, pricing sections, and campaign headlines. Public Sans absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its neutral, governmental, clean texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Walter Turncoat with Public Sans

Anchor the expressive personality of Walter Turncoat with the utilitarian clarity of Public Sans.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Walter Turncoat brings messy, handwritten, marker energy to hero units, pricing sections, and campaign headlines. Public Sans absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its neutral, governmental, clean texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Walter Turncoat thrives as a headline face thanks to its messy, handwritten, marker qualities. Use weights 400–600 for crisp editorial lockups.
Public Sans excels in paragraphs and UI thanks to its neutral, governmental, clean traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Walter Turncoat for H1–H3 while Public Sans powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require messy hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Walter Turncoat can dramatize pull quotes while Public Sans keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Public Sans's neutral voice to balance Walter Turncoat's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Public Sans body copy and loosen letter-spacing to 0.01em for uppercase Walter Turncoat moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Public Sans does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Walter Turncoat', handwriting;
  --tm-body-family: 'Public Sans', sans-serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Walter Turncoat at 400 for momentum, while forms, tables, and footnotes stay on Public Sans with 400 weight for predictable kerning.

FAQs

Why does Walter Turncoat make sense as the lead font?

Walter Turncoat owns the emotional register of this system. Its messy, handwritten, marker profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Public Sans show up?

Public Sans is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its neutral, governmental, clean qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.